Creativity Month

Business is an inherently creative pursuit: ideas are had, actions are taken, experiments are conducted, failures occur, success arrives, and the cycle continues. But those who are able to ride the ups and downs of the creative process are the ones who tend to push society forward. So this month, we're putting the spotlight on the most creative people, businesses and ideas.

Creativity Month

Creativity Month

Business is an inherently creative pursuit: ideas are had, actions are taken, experiments are conducted, failures occur, and the cycle continues. But while cultivating a great idea is one thing, how do you ensure the idea has legs to be commercialised? We sat down with advertising legend, Mike Hutcheson, to figure out just that.

Idealog + ICG

A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.

Idealog + Tricky

Tricky is an Auckland based agency launched in 2018 to deliver brands that can inform cultural health and customer experience as well as story. But perhaps what’s most unique about the company is that all three partners run additional businesses alongside it where they deepen their understanding of a brand’s responsibility every day. Partners Jill Brinsdon and Denise Faraco talk about Tricky’s entrepreneurial insights, finding meaningful company purpose and more.

Idealog + Special Group

Creativity is at the heart of everything award-winning independent creative company Special Group does. From campaigns to brand-building, Special Group has always been about stripping down silos and layers in the aid of creativity for business. Executive creative director and partner Tony Bradbourne discusses how the agency integrates this through every part of their business.

Idealog + Milk

Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses.

Old meets new

As we step into autumn, the chill is brisk and bitter, a time to put the summer stubbies in the bottom drawer until next time and fish out the timely winter garment. This is a chance to support handmade New Zealand clothes and environmental longevity. And perhaps it's the perfect opportunity to cloak up in a 1970s Great Outdoors tent disguised as a jacket, wear an old windsurfer sail salvaged into a coat, or rug up in the remnants of a Macpac sleeping bag re-purposed into a wintered vest. Fortunately, Bruno Harding has been busy whipping up these aforementioned goods. The local tailor turns vintage materials, including old tents, woollen blankets, and windsurfer sails, into functional clothes under his clothing line called Bruno’sOriginals. We visit Harding at his workshop to see how he does it, while discussing his newly formed partnership with Macpac.

Gratuitous self-promotion

The 2019 Creativity issue of Idealog is out now, and it's a celebration of our special brand of New Zealand creativity, as well as the power of design. The overall theme of the magazine is diversity of thought and experience leads to greater creativity, and this issue features stories on a company 3D printing breast prosthetics for cancer survivors, an exploration of mental health within the creative industries, what constitutes good UX design, interviews with people responsible for Auckland city's metamorphosis, a look at the different initiatives promoting diversity in design, and much, much more. In the spirit of gratuitous self-promotion, read on for a full breakdown of what you can expect in the latest issue.

Taking flight

It’s a strong point of contention when a successful Kiwi company gets bought out by an overseas investor, many question its loyalty to our local economy, however a new report conducted by Callaghan Innovation has tracked the exits of companies over fifteen years ago and worked out where that money has gone. It shows that fifteen years after one of New Zealand’s largest tech companies was sold to a US buyer for around $100 million, Kiwi entrepreneurs have created at least nine businesses worth more $1 billion each. It suggests rather that global success breeds local growth. We chat to the CEO of Callaghan Innovation, Victoria Crone, about the findings from the latest Callaghan Innovation report.

Future learning

Sir Ken Robinson is kind of a big deal. He is the most viewed speaker on Ted Talks of all time, with his three talks on education, creativity and what’s wrong with the current teaching model being viewed by more than 300 million people in over 150 countries. In light of his upcoming visit to New Zealand, Idealog chats with him about how we can improve the current outdated models, as well as the countries leading the way in the education sector.

Aerial technology

It may seem like a tenuous connection, but the latest aerial imagery technology could help many of the inefficiencies within our construction sector, or at the very least, hold the industry to account. Last year Australian aerial imagery service, Nearmap, brought its high res imagery-as-a-service model to Kiwi businesses. Now, it plans to help our construction sector by capturing the lifecycle of urban developments. We talk to its executive vice president, Shane Preston, who shares its value to New Zealand’s primary industries.

Profile

Creative work is a process, not just a destination. The creative sphere and those who exist in it are constantly working to hone their abilities into something that tells a story, that communicates both their own ideologies and has a purpose. Kayla Jurlina is one such creative that has found the ability to convey a message through her creative talents, both in her own jewelry business and through her creative consulting for different brands.

25 Things

Paul Manning is the co-founder and executive director of Helius Therapeutics, New Zealand’s largest licensed medicinal cannabis company, but most of his career has been spent in the design and advertising sector. He launched an agency called Metromedia at the age of 22, which went on to become New Zealand’s largest independent agency before being acquired by Ogilvy on 2007. He was then the executive director at Ogilvy before joining Clemenger Group as managing director of 99. A former EY Young Entrepreneur of the Year, Manning has worked at the highest level with major agencies and consulted to dozens of New Zealand’s leading brands. Here's five ways he thinks New Zealand's economy could be diversified through innovation.

The future of fitness

Even after 50 years of successful business, Les Mills has shown its confidence in its ability to innovate in order to remain an industry leader. Now, the fitness experts have debuted s a new state-of-the-art workout studio that mixes innovative design with operation endurance. We have a chat with Les Mills New Zealand managing director Dione Forbes-Ryrie about how its new form is a way of increasing Les Mills’ outlook on an inclusive evolution that’s happening in the fitness world.

Opinion

Design is a service industry, and designers are often in service to clients, staff, and collaborators. So how do designers ensure their inspiration tank doesn't run empty? Design Assembly writer and editor Nicole Arnett Phillips argues that creativity is like the land is a resource for farmers, and it needs to be nurtured and invested in. Designer Dirt and investing in our creativity.

Opinion

In response to school strikes by students planned across the country, Secondary Principals Association president and Pakuranga College principal Michael Williams has said the students' impact on climate change would be "probably zero" and the students are "wasting good learning time" and will be marked as truant if they don't have their parents' permission to take the day off to strike. Pakuranga College student and 14-year-old Holly Rowsell shares the letter she sent him regarding his reaction to the climate change school strikes, and outlines why being marked as truant is wrong as her and other students aren't doing it to wag class, they're doing it to give power to the youth's voice on an issue that impacts most on them.

Creativity Month

We celebrate women every day here at Idealog, but we also won’t pass on an excuse to roll out a list of inspiring women more people need to familiarise themselves with. So in light of March being our Creativity Month and today being International Women’s Day, here’s eight trailblazing women making New Zealand a more exciting, imaginative and innovative place through their work.

Podcast

It’s not often you stumble across a nine-year-old New Zealander hosting a business podcast, but then again, most nine-year-olds aren’t like self-proclaimed budding entrepreneur Eli Smit. After discovering Smit as our Emerging Talent, we will be hosting season two of Smit's podcast on Idealog. In his fourth episode of the season, Smit chats with the co-founder and managing director of Thankyou, Daniel Flynn. Thankyou is a social enterprise that commits 100 percent of its profit to ending global poverty. It has now given over $5.5 million to impactful projects around the world that have enabled clean water for more than 540,000 people and provided food aid for more than 132,000 people.

Elevator Pitch, brought to you by Flick

We gave Woolkin co-founder Luke Morreau a little longer than an elevator ride to pitch his company Woolkin, which makes toys and other products for children made from Naturesclip, a specially-formulated and flexible type of soft-but-strong wool they developed and own the rights to.

25 Things

Paul Manning is the co-founder and executive director of Helius Therapeutics, New Zealand’s largest licensed medicinal cannabis company, but most of his career has been spent in the design and advertising sector. He launched an agency called Metromedia at the age of 22, which went on to become New Zealand’s largest independent agency before being acquired by Ogilvy on 2007. He was then the executive director at Ogilvy before joining Clemenger Group as managing director of 99. A former EY Young Entrepreneur of the Year, Manning has worked at the highest level with major agencies and consulted to dozens of New Zealand’s leading brands. Here's five ways his advertising background helped him in becoming an entrepreneur.